You’re visiting my site and you can see it’s content. Why are you here? You’re here because you’re interested in my ideas. I don’t have a solid business model, in fact I don’t even have a business model. But I have content, content that interests you. You and the millions of other internet users are all my potential investors. Do you see those advertising blocks on the right? They’re not filled yet but I still have the blocks visible. They’re visible so that potential investors know they can give me money for my ideas. That’s something you always need to remember, let everyone know they can give you money for advertising. When asked what their advertising dollars are going to provide just use esoteric words that sound like they mean something. Use the acronym SEO as much as possible. Use whatever methods possible to come up with new words that sound important yet have no real meaning. Methodology, SEO, transparency, these are all excellent words to use when describing your business model to investors. They distract your investors from the reality that you have no business model.