Why does this site exist and what is “my vertical”? It has become abundantly clear in the Web 2.0 days that you don’t need a solid business model, you only need to sell an idea to investors.

What is your vertical market? It’s whatever you can sell to investors. And while we’re on that topic who are these “investors” we’re talking about? They’re whoever you can dupe into purchasing your idea. You see investors don’t have the initiative or intelligence to create their own idea, they’re buying your idea in the hopes that your idea is going to create revenue. By the simple fact that you have duped them into paying for your idea you have shown that you are more intelligent than them.  That’s what’s so wonderful about vertical markets. You don’t have to produce an actual product, you only need to sell an idea to investors.