Today we’re going to be discussing a very important concept of your business model, perhaps the only important concept. Take a look at the attached image and truly contemplate the possibilities. What you need to understand is that Phase 1 and Phase 3 are the only areas that interest your investors. Phase 1 introduces your investors to an idea. Your idea doesn’t need to be novel or concrete, it only needs to wet their appetite. Your presentation will sell them on the fact that this idea is excellent, it’s excellent because you say it is. At this point you should immediately jump to Phase 3. Distract them from the how’s and why’s of your business to the what will I get out of it. Think of it like this, your investors aren’t concerned with Phase 2, that’s a “your problem”, they’re only interested in how their investment will bring them profit. Of course we know that the only person who will actually see a profit is you but we don’t need to let the investors in on that little secret. And remember, they’re investing in you. That simple fact provides concrete evidence that these investors are neither as intelligent nor as enterprising as you are.